2025 Standalone Showroom Strategy and Displays Opportunities
NEWS AND EVENTS
SONNEMAN announces updates about its standalone showroom spaces in Dallas and New York, and new showroom display opportunities


After the Lightovation show in Dallas in January 2025, SONNEMAN's lease at the Dallas Trade Mart will expire. The company will be shifting its investment to opportunities that will provide better visibility of SONNEMAN to the architecture and design community. This includes an increased focus on partner showroom displays, trade shows, and the company's 5,000 square foot showroom at the New York Design Center (shown above).
The company's 2025 plans include a redesign of the NYDC showroom, and multiple events at the space throughout the year. In 2023, the company launched a Design Studio in Manhattan, one mile from the NYDC showroom, which has helped turn Manhattan into a hub of innovation and collaboration across the company's Sales, Marketing, Design, and Engineering teams. Hundreds of items are on display in the company's NYDC showroom. You can explore the collections on display at this NYDC page.


SONNEMAN remains focused on strong partnerships with showroom distributors throughout the United States and Canada. The company is dedicating substantial resources to work with showroom partners to increase the number of SONNEMAN displays within their spaces, ensuring that specificiers and customers have more visibility to SONNEMAN product. Several new installations featuring the brand's latest designs are already underway. SONNEMAN will also be expanding its presence as exhibitors at trade shows throughout North America.